The ultimate goal is to structure a transaction that closely meets each client’s short and long term requirements, while ensuring that all objectives are recognized and adhere to current market conditions.
Upland’s team will determine goals along with specific needs and wants for the property. The first step in organizing and planning the marketing strategy is to gather all necessary materials including detailed and accurate property information and due diligence items. Next, our brokers will create a property profile and brochure, which will go to the owner for input and approval. Finally, we will conduct market research to refine a targeted marketing strategy.
Full Service Marketing Team
After determining goals and objectives, the marketing process will be custom tailored to efficiently and effectively reach the client’s target market. The plan often includes direct mail, public relations, events, property tours, and an electronic presence in the form of a web page, electronic brochure, and html email. Additionally, social media outlets such as Facebook, LinkedIn, and Twitter, along with our own network of contacts, will be utilized to reach an increasingly wide range of audiences.
Prospect Property Tours
Our experienced team will schedule and accompany potential tenants on physical tours and/or inspections of the property. The tour emphasizes the prospect’s specific needs as it pertains to this project.
Proposals and RFPs
We will draft responses to brokers’ and tenants’ requests for proposals with your approval. We will use this format to sell the features and benefits of the property versus other properties we might be competing against.
Financial Evaluation of Proposals
Based upon your financial guidelines in evaluating lease transactions Upland will do a complete financial analysis of the proposal, including NET Effective and cash-on-cash returns. After the evaluation, Upland will make specific recommendations regarding the investment in the transaction.
Upland will assist you in the lease negotiations and counter proposals, which may include review of potential tenant’s financial statements. Specific lease agreement language and other pertinent business terms that need to be discussed.